swimwear

As the owner and operator of Heatherleigh Swimwear, I manage every aspect of the brand, from design and production to digital marketing and e-commerce. I create and develop the collections, overseeing everything from fabric selection to final production. In addition to design, I build and maintain the brand’s website, handle social media management, implement email automations, optimize for SEO, and run paid advertising campaigns to drive traffic and sales. This experience allows me to blend creative direction with business strategy, ensuring a strong brand presence and a seamless customer experience.